Product video

Product video Duesseldorf

Blackfish Films is your film production for a successful product video in Düsseldorf and the surrounding area. A product film is the best way to convey all important information about a product or service in an appealing and entertaining way on the manufacturer’s or seller’s website, on social media platforms or on external sales platforms.

On this page you will get the most important info you should have before creating a product video. I.e. the details about the structure, duration and cost are explained below.

What is a product video?

A product video is a video created to present and promote a product. Besides physical products, it can also be services or even certain (company) processes that are explained and presented. It can have different formats, such as animated videos, live action videos or a combination of both.

Foto of some purple flowers in a bowl

How is a product video planned?

Before filming, clearly define who your target audience is and what kind of information they need. Also define the purpose of the video – should it rather discreetly inform, entertain or convince? A script created by us and the storyboard based on it will show the flow of the video and contain all the important information and scenes you need. Then a suitable filming location is selected that meets the requirements of the script and provides a good backdrop for the product. If no special backdrop is desired, we will stage your product in our studio in Düsseldorf. Sufficient lead time is very helpful to clarify these points. Good preparation helps to optimize shooting time and reduce costs.

What makes a good product video?

A good product video should not be too long, as the viewer's attention span is limited. It should be concise and to the point. It should have a clear message and make it clear to the viewer what distinguishes the product and what advantages it offers. A high quality video is especially important here to create a positive perception of the product and the company. A product film usually places less emphasis on an emotional appeal than an advertising or image film. In addition to providing information, however, it should still establish an emotional connection with the viewer. It should inspire, motivate or entertain him and thus arouse interest.

What goals do I achieve by creating a product video?

An authentic product video creates trust among potential customers. It should be presented realistically, informatically and sympathetically in order to appear credible. A good product video should be tailored to the target group. It should take into account their needs and interests to achieve maximum impact. At the end of the video, there should be a clear call-to-action to encourage the viewer to buy or interact with the company. When a product video meets these characteristics, it can help generate interest in a product, increase brand awareness, and drive sales.

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